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Posts made in July, 2021

How brands can back Simone Biles and the next gen of athletes opening up on mental health

on Jul 29, 2021

By Imogen Watson “I truly do feel like I have the weight of the world on my shoulders at times,” wrote US gymnast Simone Biles to her 5.8 million Instagram followers, after an uncharacteristically flawed performance at Sunday’s women’s gymnastics qualifications. As the most decorated gymnast of all time by the age of 24, Biles’s job is to master perfection. But her ability to perform the miraculous leaves many forgetting she isn’t actually a ‘superhuman’. Even Olympians can suffer from deteriorating mental health, and her decision to put that first showed the world that athletes are not only role models when they win medals. “I Read full story › Source: The Drum...

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Facebook posts increased profits due to ad business, but cautions revenue growth will slow

on Jul 29, 2021

By Shawn Lim Facebook has announced a profit of $10.39bn for its second-quarter earnings, citing increased digital advertising spend as a key factor. However, Facebook cautioned that it expects revenue growth to slow in the second half of 2021. “We had a strong quarter as we helped people stay connected and businesses grow,” said Mark Zuckerberg, the founder and chief executive officer of Facebook. “We will continue to invest aggressively to deliver new and meaningful experiences for years to come, including in newer areas like augmented and virtual reality, commerce, and the creator economy.” Facebook’s rivals Alphabet, Apple and Microsoft have in recent days all Read full story › Source: The Drum...

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Keeping the spark as you scale: shared values

on Jul 29, 2021

By Chris Sutcliffe In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that’s getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides practical advice on retaining your values as you grow. <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks… style=”font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;”><a target=_blank href="https://soundcloud.com/thedrum-2″ title=”TheDrum” target=”_blank” style=”color: #cccccc; text-decoration: none;”>TheDrum · <a target=_blank href="https://soundcloud.com/thedrum-2/keeping-the-spark-as-you-scale-shared-v… title=”Keeping The Read full story › Source: The Drum...

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Experts say ‘fundamental change’ is needed to compassionate leave policies in the UK

on Jul 29, 2021

By Ellen Ormesher Specialist death brand Farewill says “fundamental change” is needed to compassionate leave legislation as it develops a policy template and guidelines that any employer can adapt for their own business. New research carried out by OnePoll has revealed that almost 79% of UK workers believe the current government guidelines for compassionate leave should be more definitive. Currently in the UK workers have no legal entitlement to paid leave if their spouse, parent or best friend dies, and any time off given just needs to be deemed ‘reasonable’ by their employer. The time people are able to take varies greatly based on the Read full story › Source: The Drum...

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Channel 4 gives away Married At First Sight UK campaign

on Jul 28, 2021

By Ellen Ormesher Channel 4 has launched a bespoke campaign to celebrate E4’s nuptials to the brand new, hotly-anticipated series of Married At First Sight UK, produced by in-house creative agency 4Creative. The home-grown version of the global phenomenon has had a major makeover for 2021, taking inspiration from the hugely successful Australian show that gripped British viewers earlier this year. The new UK series is a bigger, more dramatic take on the format, following a fresh batch of singles as they search for love and a happy-ever-after with complete strangers. The new series also features relationship experts Paul C Brunson and Melanie Schilling, Read full story › Source: The Drum...

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