Posts made in July, 2021

on Jul 23, 2021

By Michael Nutley The winner of this year’s FT Investment in Brand Award at The Drum Awards for Marketing is ethical clothing company Patagonia, recognized by the judges for its “commitment and belief in the importance of climate as well as profit”. The award, which celebrates companies for their commitment to pursuing long-term marketing strategies, focused on businesses that have taken that long-term approach to sustainability and maintaining their green credentials. The judges said Patagonia has been the poster brand for sustainability for many years, making it a fundamental part of every decision the business takes, and agreed that “there could not be a Read full story › Source: The Drum...

on Jul 23, 2021

By Jenni Baker Rewind to March 2020 and the idea of working remotely filled many across the industry with dread. How can creativity be maintained without the interactions through which some of the best creative ideas are born and developed? Fast forward to ‘Freedom Day’ and that picture has changed. The fear quickly faded and, thanks to better flexibility and the digital tools at our disposal to enable creative collaboration, some say it has even been an improvement on what came before. Following the launch of a new white paper – Creativity, collaboration and culture: the impact of working from home for Read full story › Source: The Drum...

on Jul 23, 2021

By Sam Bradley Pitch deck running low on hard numbers? Presentation slides looking a little bare? Allow us to help. Each week, we gather the insightful new research you may have missed to inform your work or inspire a new idea. This week, we highlight new research on industry-wide ad revenues, the economic impact of the pandemic and consumer habits in coming months. Ad revenue on social to cross $50bn mark Revenue taken by Facebook, Linkedin and other social media platforms is predicted to be over $50bn this year, according to research from TradingPlatforms.com and Statista. Their report claims revenue from display advertising alone will Read full story › Source: The Drum...

on Jul 23, 2021

By Alan Gray It’s not often that psychologists get to observe cultural evolution in the making – but with the selfie, here’s our chance. Right before our eyes we’ve seen a behavior emerge that has changed social interaction, body language, self awareness and public behavior. And it’s affecting marketing too. On social media, selfies have proliferated in their millions, and on Instagram they are the influencers’ stock-in-trade. For influencer marketers, the selfie is worth taking seriously. And for everybody else, it’s not quite as simple or superficial as you may think. Selfie to selfie To begin with, it’s important to understand that the selfie is Read full story › Source: The Drum...

on Jul 22, 2021

By amit bapna WPP-owned and Asia-born media network Mindshare is set to get its new APAC CEO in Helen McRae. In her new role, the Australia-born McRae will be based in Singapore to lead the region and work towards extending its leadership across all areas of media and marketing. New role and mandate She has been at the agency for over 15 years – her most recent remit was as Mindshare’s EMEA and Worldwide Team CEO, leading the network’s 26 markets in the EMEA region and its global client teams based out of a London hub – a role she has held since 2019. In her Read full story › Source: The Drum...