By Alan Gray

It’s not often that psychologists get to observe cultural evolution in the making – but with the selfie, here’s our chance. Right before our eyes we’ve seen a behavior emerge that has changed social interaction, body language, self awareness and public behavior. And it’s affecting marketing too. On social media, selfies have proliferated in their millions, and on Instagram they are the influencers’ stock-in-trade. For influencer marketers, the selfie is worth taking seriously. And for everybody else, it’s not quite as simple or superficial as you may think.

Selfie to selfie

To begin with, it’s important to understand that the selfie is Read full story ›

Source: The Drum