By John McCarthy For our Evolution of E-commerce Deep Dive, we break down exactly what brick-and-mortar retailers Tesco, Asda, Sainsbury’s and Boots are offering marketers as they set about monetizing their considerable ad real estate. Last week, we looked at the factors that have sparked the rise of retail media, which were chiefly adtech coming of age, e-commerce becoming a growing priority and, for marketers, the dissolution of the third-party cookie blinding us to the activities of consumers. Retailers are looking to better monetize their ad real estate, loyalty scheme data and generate insights to provide a better marketing loop for Read full story › Source: The Drum...
Read MoreBy Louise Millar As they form habits and allegiances for the rest of their lives, are university students an undervalued marketing audience? Louise Millar of student marketing agency Seed (part of the Amplify group) thinks so. Here’s Millar’s course synopsis for student marketing 101. For many brands targeting the UK youth market, students and their £12.7bn annual spending power are a no-brainer. With an annual intake of 600,000+ new students, freshers’ week is prime time, with fairs providing the biggest arena for brands to target up to 10,000 students IRL at one time, with no audience wastage. Hitting them when that first loan drops, Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Volta aims to lead the charge of the EV revolution through education. Although electric cars and charging stations are becoming ever-more common sights, many gas drivers remain hesitant to make the switch. Volta, an electric vehicle charging company, is keen on sparking their interest with a new campaign. Effective today and just in time for National Drive Electric Week, ‘Charging for All’ has launched across the Volta Media Network, Volta’s social channels and the company’s website to encourage circumspect consumers to take part in the inevitable EV takeover. One slide boldly proclaims: “We’re all EV drivers – just some of us Read full story › Source: The Drum...
Read MoreBy Kendra Clark Former US President Barack Obama spoke at an event yesterday about the similarities between global leadership and business acumen. Here’s what he had to say. At an event in New York City Thursday night hosted by Klick Health, an independent healthcare- and life sciences-focused marketing agency, President Barack Obama took the stage, where, in conversation with Klick founder and chief executive Leerom Segal, he opined on the state of American politics, instilling public trust in science, the benefits and drawbacks of technology, life after the presidency and his hopes for the future. The former president also spoke at length about cultivating Read full story › Source: The Drum...
Read MoreBy Webb Wright Marriott has become an industry pioneer in emergent blockchain-based technologies like NFTs and virtual reality. Here’s what they’ve learned. In late 2021, as the grip of the pandemic began to slacken, Marriott International was in need of a spark – something that would reignite a passion for travel among an audience that, for much of the previous two years, had been living under lockdown. It found such a spark in web3. The metaverse – a three-dimensional, interactive virtual ecosystem contain a vast and growing number of specific experiences – is just one manifestation of web3, which, as the name suggests, is Read full story › Source: The Drum...
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