By Danielle Long Less than 5% of people in the ad industry are over 50, an issue Australia’s newest industry group hopes to change. The newly created Advertising Ageist Action Group (AAAG) aims to move fast to tackle one of the most overlooked areas of industry diversity initiatives. The group was spearheaded by Greg “Sparrow” Graham, founder of The Nest Consultancy and former WPP AUNZ Marketing Director, who has 45 year’s experience in the industry working for DDB, JWT, Leo Burnett, McCann, Mindshare and Group M. Graham was recently inducted to the Media Federation of Australia (MFA) Hall of Fame and used his acceptance speech Read full story › Source: The Drum...
Read MoreBy Kendra Clark The longtime BBDO boss opens up about his plans for 2023. Last week, Wieden+Kennedy snagged Ford’s global business out from under BBDO. But BBDO’s chief executive officer Andrew Robertson – who’s helmed the Omnicom-owned agency network since 2004 – appears more confident than ever in the future of the firm. And perhaps rightly so; Robertson has seen a lot of success this year. In April, he was inducted into the American Advertising Federation’s Advertising Hall of Fame. Two months later, BBDO agencies picked up a handful of big wins at Cannes Lions, including the Grand Prix for the Industry Craft, Read full story › Source: The Drum...
Read MoreBy Ella Neale Advances in technology are foreshadowing the future of all industries, but marketing especially. For The Drum’s Content Marketing Deep Dive, Ella Neale of luxury-led agency Relevance covers five content marketing trends for 2023, and how to embrace them. Each year, content marketing trends continue to change and evolve. While this may present exciting opportunities for marketers, navigating an ever-changing digital landscape does not come without its challenges. No matter what your goals are, there are exciting trends that can be leveraged to help shape your approach and redefine your strategy. We discuss the five content marketing trends that will Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this episode, we gather top-level practitioners to ask: is it really possible to change these things quickly? And how will smart employers start to improve their work in this space? Senior reporter Chris Sutcliffe speaks to Catherine Fallon, partner & head of engagement and change at Emperor, and Emma Tolhurst, executive director of brand-led employee experience at Landor & Fitch. <iframe src="https://embed.acast.com/62e90c0361c5da0012f76880/6352ac4a94b2d70012685dee” frameBorder=”0″ width=”100%” height=”190px”> The panel discusses: What do we mean Read full story › Source: The Drum...
Read MoreBy John McCarthy AA/Warc report predicts a mere 3.9% media owner ad revenue growth next year. The UK’s advertising market is set to grow by 9.2% in 2022 to a total of £34.9bn, which is 1.7% less growth than projected for the year as of July 2022. But there’s even a significant slowdown predicted for 2023. What’s gone wrong? Every six months, a report from AA/Warc collects ad revenue data directly from media owners across numerous channels. Pressures from inflation, squeezed margins and the cost of living crisis have increased the price of advertising these last few months, so the fact that ad spend is Read full story › Source: The Drum...
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