By Kendra Clark

The longtime BBDO boss opens up about his plans for 2023.

Last week, Wieden+Kennedy snagged Ford’s global business out from under BBDO. But BBDO’s chief executive officer Andrew Robertson – who’s helmed the Omnicom-owned agency network since 2004 – appears more confident than ever in the future of the firm.

And perhaps rightly so; Robertson has seen a lot of success this year. In April, he was inducted into the American Advertising Federation’s Advertising Hall of Fame. Two months later, BBDO agencies picked up a handful of big wins at Cannes Lions, including the Grand Prix for the Industry Craft, Read full story ›

Source: The Drum