By Kendra Clark The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals. Amazon this week debuted a couple of playful new Shakespeare-inspired spots to promote its holiday sales. The TV commercials add a medieval spin on the classic trope of awkward and tense family gatherings by bringing the famously feuding Montagues and Capulets into one room for some seasonal festivities. “Getting the in-laws together for Christmas can be a teensy bit awkward,” a voiceover actor relays against a flute-forward melody. One man slams his goblet down on the Read full story › Source: The Drum...
Read MoreBy Sam Bradley The digital experience lab is the latest investment in virtual influencer tech from agencies. Ogilvy has announced the launch of Reality, a digital experience ‘lab’ dedicated to researching and creating new applications of technologies such as AR, VR and NFT. The studio is to be led by Dickon Laws, Ogilvy’s global head of innovation, and will provide an “innovation translator, pathfinder and risk navigator” service to the network’s clients. Laws estimated that the wider market linked to the studio’s tech expertise would be worth $1.5tn by the end of the decade. “Although most brands have experimented with emerging tech, there is Read full story › Source: The Drum...
Read MoreBy Dani Gibson Members of the jury for The Drum Awards for PR talk us through the trends that emerged from this year’s entries. With The Drum’s week-long awards festival right on our doorsteps, running December 5-9, we will be celebrating the agencies, brands and people at the very top of the global PR business at The Drum Awards for PR. The awards ceremony will be held at The Drum Labs in Shoreditch London on Thursday December 8. Find out how you can attend here. Ahead of then, we caught up with this year’s judges on the Read full story › Source: The Drum...
Read MoreBy The Drum Recommends With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services. The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance and the quality and range of their services, as well as price. In order to become recommended for a service, agencies must receive a minimum of three Read full story › Source: The Drum...
Read MoreBy Andy Myring For this installment of his series on cult design classics, Andy Myring of The Maverick Group pays homage to Margaret Howell’s minimalist style, which celebrates practicality and timelessness. Over the last 50 years, Margaret Howell has quietly carved out a place in the British fashion pantheon with her unfussy, functional style. Utilitarian but tasteful, her clothes have become classics, and often come in subdued, natural tones. Howell’s minimalist fashions have won her fans worldwide, particularly among creative people. Chefs, actors, film directors, designers, architects – they’ve all been seen sporting a Howell Read full story › Source: The Drum...
Read More
Industry News