By Danielle Long The iconic Jordan brand has created a series of documentary-style films to celebrate the brand’s 25th anniversary in China. Created by Wieden+Kennedy Shanghai, the ‘Different Courts, Same Drive’ campaign aims to celebrate the brand’s spirit through a series of stories about the famous faces who share Michael Jordan’s insatiable hunger for greatness. The films feature Chinese comedian Tong Monan, who plays the Jordan brand “Air Historian”, “a genius sneaker-head dedicated to philosophizing over greatness and Jordan’s rich history”. The six films cover a range of stories from basketball to street dance, skateboarding, hip hop, and fashion and use deeply rooted Chinese metaphors, fables, Read full story › Source: The Drum...
Read MoreBy Danielle Long Australian advertising equality movement, shEqual has set its sights on regulatory and legislative change in a bid to achieve greater gender equality in advertising. ShEqual, which was created by Women’s Health Victoria (WHV) in 2020 as part of its commitment to improve the health and well-being of all Victorian women, aims to connect the advertising industry, consumers, regulators and government to demand better representations of women. To date, ShEqual has focused on raising awareness of sexism and gender inequality in advertising through research studies, surveys and regular newsletters highlighting ads that harm gender equality. However, Linden Deathe, project manager at shEqual, told The Read full story › Source: The Drum...
Read MoreBy Sam Bradley What’s the best approach to get an idea past corporate gatekeepers? Experts from Carat, 72andSunny and Wunderman Thompson weigh in. At work, we’re pitching all the time – even if we don’t know it. But even if your initiative is perfectly rational, profitable and Novel Prize-winningly brilliant, selling it to the decision-makers – whether they’re a supervisor, chief exec or client – can be another matter. One person’s epiphany can be another’s gobbledegook, and where one colleague might respond to a logical approach, another might require an appeal based on emotion. There are tricks and techniques to improve your approach, however – Read full story › Source: The Drum...
Read MoreBy Webb Wright PirateShip.com has introduced a new character – called “the Captain” – who has a passion for helping people with their shipping needs and a flagrant disregard for human life. Shipping company PirateShip.com has launched its first-ever marketing campaign, which stars a brand new character dubbed “the Captain.” In a series of 30-second video spots, the Captain appears at a moment of crisis for individuals who are in grave danger. He assures the hapless victims that he is there to save them – only to clarify that he’s referring to their money, not their lives. In one spot, for example, the Read full story › Source: The Drum...
Read MoreBy Jamie Williams For years, Trump has managed to keep the spotlight on his brand — and stay in the hearts and minds of Republican voters — by pushing a narrative of a stolen election. But the results of this month’s midterm elections suggest that he could be using his allure, writes Isobel’s Jamie Williams. Last week, Donald Trump announced his candidacy to be the next President of the United States. And to make America Great Again. Again. It’s been two years since Joe Bidden defeated Donald Trump to become the 46th President of the United States. And despite the continued investigations into Read full story › Source: The Drum...
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