Some seismic changes are set to reshape the media landscape in 2024. We ask media experts at Dunnhumby, GroupM, Deliveroo and HP what changes to expect in the year ahead.
From the immediate impact of generative AI to the longer-term effects of economic and environmental forces, some of the major players in the industry have come together to mull over the future of media at The Drum’s Predictions event. Setting the tone, Zuzanna Gierlinska, chief growth officer at GroupM Nexus, says that 2024 has to be the year that the industry addresses its sustainability commitments.
“Sadly, from a sustainability perspective, we Read full story ›
Source: The Drum
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