By Ian Darby The integration of programmatic technology with digital signage is unlocking a wealth of new opportunities to marketers in the APAC region. These are exciting times for the out-of-home industry across the APAC region. A series of investments in the medium across key markets has energized interest in digital out-of-home (DOOH) like never before. In 2024, advertisers have the chance to connect seamlessly across borders and access the full marketplace with data-led campaign strategies. The scale available to advertisers is expanding rapidly. The size of the total APAC DOOH market reached $17.14 bn in 2023, and is expected to Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Another one bites the dust. And in the estimation of some media experts, “there will be more blood-letting” across media in the coming months. The millennial bastions of culture that helped catalyze the digital media revolution in the early aughts and the 2010s are heaving their last breaths. Vice Media announced Thursday, less than a year after filing for bankruptcy, that it is shuttering its news operations and its flagship site, Vice.com. The organization, which was once valued at nearly double The New York Times, plans to lay off hundreds of staffers and transform its business into a ‘studio model’ Read full story › Source: The Drum...
Read MoreBy Amy Houston We catch up with the flower delivery service’s marketing boss and the creative director behind its new campaign to find out all about the plan to re-energize the centennial brand. Established in 1923 as a telegraph service between florists, Interflora has been struggling in recent years to stand out in a saturated market despite its storied legacy and the fact it can boast 58,000 affiliated flower shops in over 140 countries. In an attempt to carve out a niche, the flower delivery network conducted a competitive pitch last year to find an agency to devise a brand campaign it hoped would engage Read full story › Source: The Drum...
Read MoreBy Amy Houston Titled ‘Say More,’ the campaign was created by Peckham-based creative collective Calling. With its first brand campaign in four years, Interflora is hoping for an injection of new energy. The one-hundred-year-old flower delivery service has unveiled a 60-second film following an intertwined cast of characters navigating life’s diverse and imperfect journey. From joy to grief. Family ties to heartbreak and reconciliation. Moments of true emotional depth – witnessed by the hand-made flowers that helped bring them about. “Today’s technology and social media platforms have created a communication paradox. We’ve never been more “connected,” and yet with a rising mental health and loneliness Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The audio brand ventures into the metaverse, inviting the next generation of audio enthusiasts to explore a dynamic digital space where sound, creativity and self-expression converge. JBL, a 78-year-old consumer electronics company owned by Harman International, has unveiled its latest venture, ‘JBL Land,’ a virtual realm on Roblox, to offer users a virtual space to express themselves through sound and creativity. The brand desceibes JBL Land as a fusion of music, gaming and personalized avatars, to help users develop their unique ‘Sound.’ The launch includes three dynamic games showcasing the power of sound. “By launching JBL Land on Roblox, we are Read full story › Source: The Drum...
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