By Webb Wright The tech giant has positioned itself as a brand-safe alternative to other companies whose AI models have been trained on copyrighted data. But there was still a conspicuous dearth of conversation at its conference in Las Vegas this year about the risks posed by the technology, according to some attendees. The 2024 Adobe Summit in Las Vegas, which attracted some 10,000 attendees, came to a close yesterday. The primary focus of this year’s conference was Adobe’s investments in AI, particularly around Firefly, its family of custom generative AI models. The company unveiled a raft of new AI-powered features during the Summit’s Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key marketers – and how their roles are evolving. In this installation, Colette Stallbaumer, general manager of Microsoft 365 and Future of Work marketing at Microsoft, urges marketers to embrace AI with a bold test-and-learn approach. Colette Stallbaumer is an AI evangelist. The head of marketing for Microsoft’s Future of Work initiative – which aims to develop solutions for an era of work that is both productive and equitable – Stallbaumer leads a team that produces wide-ranging research designed to empower businesses as they evolve. Read full story › Source: The Drum...
Read MoreBy Sam Bradley Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country. Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early filmmakers the chance to shoot a range of different pictures – from Westerns to Biblical epics – under consistent light and amid natural splendor that could stand in for Judea as well as Dodge. And thus Los Angeles – once a rowdy oil town – was Read full story › Source: The Drum...
Read MoreBy Marcus Foley A rich cinematic universe was once the gold standard. But for The Drum’s entertainment focus, Tommy’s Marcus Foley draws on his experience with the likes of Netflix to celebrate a new paradigm: the entertainment universe. Are you a fan of period dramas? Do you love a right royal romp? Seduced by stoic heroes? Always rooting for the downtrodden Cinderella? Secretly drawn to the charming rake with his string of past relationships? Am I talking about Bridgerton here? Or perhaps The Crown? Maybe even The Buccaneers? How many of these shows can you recall from the last 12 months? Read full story › Source: The Drum...
Read MoreBy Paul Burke If you haven’t been tuned in, all is not well in radioland. Creative stalwart Paul Burke explains the situation and reveals how there’s still hope for the UK scene As part of The Drum’s Entertainment Focus The BBC and The Radiocentre are fighting over the former’s plans to launch a few new radio stations. Most of them are fairly inconsequential but it’s the proposed extension to Radio 2 – let’s call it ‘Radio 2 Extra’ – that’s causing consternation. Everything was fine, apparently, until Radio 2’s current controller, Helen Thomas, severely damaged the UK’s most popular station in Read full story › Source: The Drum...
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