By Amy Houston The work from creative studio Uncommon is part of the ongoing ‘A British Original’ series for the airline. If you’ve ever been on a plane and taken a photo of the clouds outside of your window, then you’re not alone. Playing on this shared experience, British Airways has flipped the script and instead turned the camera toward the aircraft, showing people’s inquisitive faces as they fly. In total, 11 prints have been strategically placed across 324 out-of-home (OOH) locations throughout cities in the UK, such as Edinburgh, Manchester and London. “Only truly iconic brands can say less,” said Nils Leonard, co-founder at Uncommon. Read full story › Source: The Drum...
Read MoreBy Louise Millar Seed’s Louise Millar knows a thing or two about how brands should operate in Gen Z spaces. She shares how a little respect goes a long way in getting the best outcomes when working with communities. From music collectives to grassroots football teams, there’s been a meteoric rise in the establishment of ‘for youth, by youth’ communities in the past five years. Why? Because Gen Z, frequently dubbed the loneliest generation, craves connection and intimacy in the information age. And never more so than in a post-pandemic world. Brands, savvy as ever, have been quick to partner with these communities as a Read full story › Source: The Drum...
Read MoreBy Tom Jarvis For The Drum’s entertainment focus, Tom Jarvis of Wilderness looks at the streaming platforms and movie studios looking to develop brand. Making the most of talent, he says, will be key. Back in 2015, when I started Wilderness, social was seen as a luxury on media and comms plans for TV and films. Studios and distributors were just starting to think about trying to build fandoms around specific shows or films. The shift, led by the streamers, over the last 9 years has been dramatic. What we’ve learned is that the need to build a connection among consumers Read full story › Source: The Drum...
Read MoreBy Tony Walford S4 Capital has reported a 25% drop in core earnings after what the group described as a “difficult” 2023. Will things get any easier in 2024? Green Square’s Tony Walford examines its prospects and explores whether a mooted mega-merger could offer salvation. Sir Martin Sorrell is an incredibly resilient character, indeed potentially the most resilient of our industry over the last 50 years. His career includes being ‘the third Saatchi’ in the ’70s, where he completed multiple acquisitions, through to creating WPP in the ’80s (and building it to be the largest marketing group in the world), to creating his Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Best known for his mammoth eating challenges on the Food Network show, the TV host sits down with The Drum as part of our Entertainment Focus to explain how he’s taking on new foodie formats for TV and streaming on YouTube and social. When we meet TV presenter Adam Richman, he is recording promos for his recently launched Adam Richman Eats Britain show. Not only is he done in one take, but he also speaks to the cameraman in his own language, showing a deep understanding and respect for the craft of creating content. Richman’s big break, Man v Food, Read full story › Source: The Drum...
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