By Sam Anderson For The Drum’s Entertainment Focus, we sit down with the comedian, TV star and podcast primo to find out about the magic dust he puts into podcasting’s only unskippable ads. As an editor for a publication about marketing, my ad exposure is high and my tolerance is low. I see and hear a lot of ads and I know their tricks, so when I’m off the clock, I’m an inveterate ad skipper and avoider – with just one exception, the Adam Buxton Podcast. Not only do I not skip those ads, I enjoy them. I replay them. I am entertained Read full story › Source: The Drum...
Read MoreBy Houda Sayed AI is everywhere now, including branding and campaign work. But go carefully, says 1HQ’s Houda Sayed. It’s still no human beater. Artificial intelligence (AI) is beginning to have a huge impact in almost every industry. Marketing is no exception. But, right now, where is the technology currently adding value? And where is it falling short? No heart AI lacks one of the vital ingredients needed to make compelling brand connections with consumers: heart. The emotion, empathy and cultural context that drives engagement. As Ian Maskell, founder of Pecorino Group and ex-vice president of marketing at Unilever (and valued client of Read full story › Source: The Drum...
Read MoreBy Maria Greaves Why marketers want more martech cohesion – and how Vistar Media’s end-to-end solution is evolving to meet the demands of the fast-moving DOOH marketplace. ‘Martech is just a tool; to deliver it right, it must be addressed throughout the entire marketing ecosystem’; so say 66% of CMOs, in a recent survey from The Drum and AAR. And when marketing leaders say there’s a problem with how their martech solutions are stacking up, their partners must evolve and adapt to answer their call. Take digital out-of-home (DOOH) advertising. This fast-moving market is one of the most exciting emerging media Read full story › Source: The Drum...
Read MoreBy Alex Wilson The reports of physical cinemas’ death are greatly exaggerated, says Amplify’s Alex Wilson for The Drum’s entertainment deep dive. The home of immersive entertainment won’t go down without a fight. Since the Lumière brothers first projected moving images to a paying audience in Paris in 1895, cinema and movies have evolved with technological advancements and audience expectations. Brick-and-mortar cinemas themselves have been seemingly under threat for a while too – since at least as far back as the introduction of digital media. Recent global events had many claiming the final nail was soon to be hammered into the Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The divisive former President – who is currently embroiled in three separate legal battles ahead of a high-stakes election cycle – is readying for the NASDAQ debut of his media organization Trump Media & Technology Group, which owns Truth Social. Donald Trump’s social media platform, Truth Social, is headed for a Wall Street debut on Tuesday. On Friday, shareholders of special purpose acquisition company Digital World Acquisition Corp., which trades under the ticker symbol DWAC, voted to approve a merger with Trump Media & Technology Group (TMTG), the former President’s media organization and the owner of Truth Social. Following Read full story › Source: The Drum...
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