By Kendra Barnett AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains to be seen. OpenAI is facing a new complaint that its uber-popular generative AI platform ChatGPT has violated the EU’s sweeping consumer privacy law, the General Data Protection Regulation (GDPR), by ‘hallucinating’ – or producing inaccurate information – about private citizens. The complaint, lodged by nonprofit group Noyb – founded by Austrian privacy advocate Max Schrems, who has helped pioneer rules around EU-US data transfers – was filed with the Austrian Data Protection Authority (DPA) Read full story › Source: The Drum...
Read MoreBy Webb Wright The tech giant has been selling its AI chatbot as an automated assistant that can help businesses develop software and field employee questions. Amazon announced this morning that Q, its generative AI-powered chatbot designed to help organizations manage and leverage internal data, is now available for all Amazon Web Services (AWS) customers. Initially unveiled in November in a limited preview, Amazon Q has been positioned by the brand as an AI assistant that can help AWS customers build software, debug code, answer employee questions related to internal operations and handle rote technical and administrative tasks. The name is a play on two fictional Read full story › Source: The Drum...
Read MoreBy Jenni Baker The Drum got an exclusive press pass to Google’s annual Measurement & Effectiveness Summit in London – here’s a quick recap of what we heard. Artificial intelligence (AI) is a catalyst for change. There’s not a single area of marketing it’s not going to reach and it is going to disproportionately impact marketing in a positive way, from brand to creative to measurement. That’s a pressure that many marketers will feel, but it’s also an opportunity. And the opportunity to relieve that pressure will come from partnerships, experimentation and breaking down the lines of communications between business divisions. Marketing has the power Read full story › Source: The Drum...
Read MoreBy The Drum Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today. Getir pulls out of the UK Grocery delivery brand Getir is to pull out of the UK, Germany, the Netherlands and the US to focus on its home market of Turkey amid heavy competition and waning demand for rapid home deliveries. This retreat comes after Getir cut more than 10% of its workforce – some 2,500 jobs – in 2023 and pulled out of France, Spain, Italy and Portugal as the cost of living crisis dampened demand for grocery deliveries in Read full story › Source: The Drum...
Read MoreBy Dagmara Scalise Next-generation CRM in healthcare is here – but are ethics and personalization at odds? For The Drum’s health & pharma focus week, Merkle’s Dagmara Scalise and Erin Kelsh investigate. Today’s dominant personalization framework is all about knowing the individual and applying that information to intercept their journey and serve up relevant content that meets their needs. The end goal is to drive a relationship with the brand or product. That’s the theory. But the way it tends to play out in the real world is much less compelling. How useful, really, is it to send (or Read full story › Source: The Drum...
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