By Webb Wright Plus, Microsoft and Apple scale down the size of their AI systems – but not their AI ambitions – with new small language models. Meta shares drop following plans to continue to ‘invest agressively’ in AI Meta reported its earnings for the first quarter of 2024 on Wednesday, exceeding analyst expectations with $36.5bn in revenue. Investors got spooked, however, by Meta’s plans to push more money into AI R&D – an area which Meta has been expanding into rapidly but which is not yet profitable for the company. According to CNBC, the tech giant’s stock fell by 10% on Thursday, marking its Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Dunkin’s latest campaign whisks viewers away on a fairy tale journey all about its Cold beverage line that helps consumers make a great iced coffee at home. You’re not the only one entranced by the magic of iced coffee; your favorite fairytale characters might be as well. That’s according to donut and coffee chain Dunkin,’ which released a whimsical campaign that transports viewers into the beloved fairy tales of Goldilocks and the three bears and the mystical realm of a genie’s magic lamp. In this fantastical world, the allure of Dunkin’s Cold beverage line knows no bounds. In the first spot, which went live Read full story › Source: The Drum...
Read MoreBy Webb Wright Following slow sales in the US, Apple is reportedly cutting back on production of its new mixed reality headset. But mainstream appeal could be just around the corner. The Apple Vision Pro is not selling as well in the US as the company had initially hoped, according to a report from Apple analyst Ming-Chi Kuo. The slow pace of adoption signals a broader difficulty of introducing new technologies to a mainstream audience – but it’s not necessarily a death knell for the Vision Pro. Apple has slowed down production of its Vision Pro headset following weaker-than-expected demand in the US, Read full story › Source: The Drum...
Read MoreBy Andrew Tindall Why would you ever pre-test an ad? Top marketers have been debating this very topic for the last month so in response, System1’s Andrew Tindall offers a tour of his sausage factory to help us separate the bangers from the pink slime. APG, the home for planners and strategists, recently hosted a debate about pre-testing and, in doing so, managed to rile up every household name in marketing. The ‘World’s Best Pub-Based Consultant’ Mark Ritson wrote a piece. The purveyors of fine effectiveness, Sarah Carter and Les Binet, shared their opinion. And winner of ‘Sexiest Read full story › Source: The Drum...
Read MoreBy Amy Houston Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends. Now in its fifth year, Kantar’s annual Creative Effectiveness Awards has revealed which brands have been creating the most impactful, meaningful and different work in the eyes of the public over the last 12 months. Unlike awards chosen by industry juries, Kantar’s annual study is based on direct consumer feedback. From December to January, its team watched thousands of ads that had been selected through consumer testing and began to whittle Read full story › Source: The Drum...
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