By Webb Wright The new capabilities are designed to help brands ramp up their social content strategies without veering from their core messaging and aesthetic. Meta is continuing to accelerate its generative AI investments with new creative features designed for advertisers. The tech giant today unveiled a suite of new AI-powered tools, each of which is designed to help brands quickly create social media marketing content. The first new feature revolves around AI-generated imagery: advertisers using Advantage+ – Meta’s automated ad-targeting platform – can now generate new variations of original ads, including images with overlaid text. “For example, imagine you are promoting your coffee Read full story › Source: The Drum...
Read MoreBy Kendra Barnett TikTok argues that a new US law aiming to force it into a sale or face a nationwide ban is unconstitutional, potentially violating millions of Americans’ free speech rights. TikTok on Tuesday filed a lawsuit against the US government, contesting a law signed into effect by President Biden last month mandating that the platform’s Chinese parent company, ByteDance, divest from the platform within nine to 12 months or face a nationwide ban. The dispute centers on constitutional issues concerning free speech rights and national security concerns. TikTok alleges in its lawsuit that the law infringes on First Amendment rights by potentially restricting Read full story › Source: The Drum...
Read MoreBy Marcelo Hanta-Davis As generative AI sends shockwaves throughout the music industry, BBDO New York interactive producer Marcelo Hanta-Davis reflects on some lessons learned from a recent project. Last month, a long roster of musicians including Billie Eilish, Stevie Wonder and R.E.M. signed an open letter calling for an end to the unethical use of AI within the music industry. The letter argued that the unchecked use of AI – using an artists’ songs without consent to train a model, for example – can damage an artist’s image and livelihood. As an interactive producer at BBDO with experience working on AI music industry Read full story › Source: The Drum...
Read MoreBy Audrey Kemp What do a sports mascot, a messenger and a firefighter all have in common? Their ‘Hard Days Deserve A Hard Lemonade,’ according to the brand’s new campaign. Mike’s Hard Lemonade, a spiked fruit juice brand and vanguard of the flavored malt beverage (FMB) category, is ringing in its 25th anniversary today with a hilarious ad campaign. Created in partnership with the ad agency VCCP, the creative seeks to remind the nation that ‘Hard Days Deserve A Hard Lemonade,’ as its title suggests, via three 30-second spots: ‘Mascot,’ ‘Delivery’ and ‘Firefighter.’ Each of the commercials follows a similar scenario: a tired worker walks into Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The candid ad ensures those who serve others every day receive the recognition and respect they deserve. Amid a marketing milieu where celebrities dominate billboards and glossy ads, one brand dares to shine the spotlight on the true heroes among us. Figs, a medical apparel brand known for its support for healthcare professionals, is launching a new campaign today coinciding with Nurses Week, a time to appreciate nurses for all they do. Titled ‘I am a Nurse,’ the work celebrates these unsung heroes, who do much more than just “give Tylenol,” as the hero spot states. The stars of the ad comprise 11 Read full story › Source: The Drum...
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