Etailers are partnering with physical retailers to help bring each medium closer together and more effectively benefit from the positive properties of each channel. To this end, eBay is piloting local retail partnerships in Wolverhampton, England.
Speaking to The Drum, Rob Hattrell, vice president of eBay in the UK, said the brand is on the hunt for business to join its Retail Revival scheme. It was launched with Goodstart Jones on board, a small retail that designs and sells backpacks and totebags.
This came off the back of research that found that 25% of SME retailers don’t have any online Read full story ›
Source: The Drum
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