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5 things you need to know this week

on May 29, 2015 | 0 comments

By Thomas Hobbs

Apple will let brands use programmatic buying to buy its mobile media in a bid to boost its share of ad revenues.

1. Visa threatens to pull its FIFA sponsorship amid ongoing corruption scandal

With FIFA and a nervous Sepp Blatter currently awaiting the results of a presidential election, it’s safe to say it was a week to forget for the footballing body.

On Thursday, several key FIFA sponsors including Visa and Coca-Cola expressed serious concerns following the arrest of seven top FIFA officials in Zurich on Wednesday after Swiss authorities and the U.S. Justice Department followed through with corruption charges.

Coca Cola said the scandal had damaged the World Cup brand while Visa threatened to drop its sponsorship altogether.

In a statement Visa said: Read full story ›

Source: Marketing Week