By Sarah Vizard

How to go from a marketer to a brand owner

There’s a new energy drink on the scene and it comes from an unlikely source. Tenzing is the brainchild of former Red Bull marketer Huib van Bockel, who gave up his corporate role to fulfil his dream of launching his own product.

The aim of Tenzing is to be everything its competitors are not. It contains only natural ingredients – Himalayan rock minerals, green coffee, lemon juice – and has the same sugar level as coconut water. It is already stocked at Pod Restaurants and King’s College University and is also Read full story ›

Source: Marketing Week