By Leonie Roderick

MoneySuperMarket is 2015’s most complained about ad

So it turns out a lot of Brits did not appreciate a twerking man in hot pants gracing their television screens.

Moneysupermarket.com’s ad racked up 1,513 complaints, thereby making it the most complained about ad of 2015 in a list compiled by the Advertising Standards Authority (ASA).

Piers Newson-Smith, head of brand at MoneySuperMarket, says the brand isn’t worried about the complaints as it never breached the ASA’s code and the campaign was a huge success.

He adds: “Our ads bring to life that epic feeling you get when you save money at MoneySuperMarket and the great Read full story ›

Source: Marketing Week