By The Drum

Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future, from the unstoppable rise of AI and retail media to the creative strategies driving success in an evolving, social-first landscape.

As Advertising Week New York 2024 comes to a close, one thing is clear: the advertising industry is undergoing a profound transformation. From the rise of retail media to the growing impact of AI and the challenges posed by data signal loss on the web, the event offered a glimpse into the future of marketing. Despite the surge of excitement around AI, emerging tech, new media investments and Read full story ›

Source: The Drum