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$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports, experts say

on Jan 23, 2024 | 0 comments

By Kendra Barnett

Media experts suggest the partnership signals a broader departure from linear TV for sports and entertainment programming.

Streaming giant Netflix has closed a 10-year deal worth more than $5bn for exclusive streaming rights of wrestling entertainment franchise WWE Raw. Announced on Tuesday, the move represents the platform’s largest-ever investment in livestreaming and signals its growing interest in sports entertainment content.

The development comes at a critical juncture for Netflix. With new signups stagnating in a saturated market – where, in the US, 85% of households use at least one streaming service, according to recent data from analytics firm HarrisX – Read full story ›

Source: The Drum