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6 controversial campaigns from 2024 - and where they went wrong

on Dec 31, 2024 | 0 comments

By John McCarthy

Advertising has to make an impact to be remembered. Some brands aren’t above courting controversy to move the sales dial, but it doesn’t always work. Here are 5 campaigns that were close to the line in 2024.

1. Pot Noodle’s ‘Slurp’ annoys

‘Nothing Satisfies Like a Pot Noodle’ suggests the Unilever brand’s campaign title. In the UK, in 2024, we heard a Pot Noodle bringing a great deal of satisfaction, featuring (probably) one of the longest, most visceral slurps ever aired in the country.

The audio quirk designed to showcase the product’s satisfying taste, wasn’t to everyone’s taste. While Read full story ›

Source: The Drum