By David Apsinall

Unless you have been living under a rock, it has been hard to miss the ever-increasing media frenzy surrounding General Data Protection Regulation (GDPR). Although already law, on the 25 May 2018, the life of the marketer will change forever when the GDPR becomes enforceable throughout Europe.

The magnitude of these imminent changes has created a wave of uncertainty, with some marketers panicking about how they’re going to carry on communicating with customers. Others are burying their heads in the sand, trying desperately to delay the need to take action because, quite frankly, they don’t know what to Read full story ›

Source: The Drum