Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

8 wild ways the CMO role evolved in 2023

on Dec 29, 2023 | 0 comments

By Hannah Bowler

Female models wearing Skims on the catwalk

In 2023, CMOs had to adapt to budget pressures, become AI gurus, get down with Gen Z TikTok trends and do even more number crunching. Few people can do all those things; here’s how the role evolved.

We’ve taken a deep dive into some of our most interesting interviews of 2023 to pick out learning to take into the year ahead…

1. Actually finding a use for AI

When the conversation on AI exploded, we caught up with Nestlé’s senior vice-president and global chief marketing and digital officer, Aude Gandon, on how she used AI to transform its digital advertising. Read full story ›

Source: The Drum