Cross-platform optimisation is essential for digital advertising to reach its full potential, a new report from Brand Perfect has found, with a 15 per cent increase in cross-platform optimisation across publisher websites in the past year.
The report, The New Dynamics of Advertising 2014, examines website performance on different devices of 100 of the top consumer magazine titles in the US and the UK.
Neil Ayres, editor of Brand Perfect, said, “A 15 per cent increase in device-neutral sites over a 12-month period is only faintly encouraging; however, creating as it does a mixed economy of have and have-not publishing brands. It Read full story ›
Source: The Drum
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