By Gillian West

Tesco Mobile is showcasing its credibility and simplicity in a new brand campaign that promotes its offers and services as a cut above the rest.

Created by Wieden+Kennedy Amsterdam, ‘Enough Said’ comprises of a series of three 30-second films.

Each film states the relevant Tesco Mobile offer upfront – anytime upgrades, 4G at no extra costs, capped contract – leaving the mobile provider the rest of the ad time for a little bit of fun.

Read full story ›

Source: The Drum