Selfridges has ploughed £40m into a five-year plan to “future-proof” its multichannel offering, unveiling a revamped website, plans for a dedicated app in 2015 and a wider rollout of its click and collect service.
The move marks the biggest single investment in Selfridges.com since it launched four years ago.
Speaking to The Drum, the brand’s head of digital, Claire Higgins, said the roadmap over the coming years is still being refined with plans for 2015/16 currently under review due to the pace of change in retail technology.
However, the immediate priority has been the overhauled site.
Source: The Drum
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