By Russell Parsons

CAMPAIGN OF THE WEEK

Honda to show drivers its ‘Other Side’

Honda kicked off an advertising campaign this week to show off the “wild child ego” of its Civic Type R, while reminding consumers of the car’s reputation for safety and reliability. The balancing act is being handled through an interactive video that initially follows a seemingly mild mannered father driving his daughter to a surprise party. If reliability and luxury aren’t at the top of your wish list for a car then never fear because at the press of the “R” Read full story ›

Source: Marketing Week