By Nesh Pillay

Pre-Super Bowl commercial releases and social engagement do not have hugely negative impacts on advertising campaigns, according to a study released by Fleishman Hillard.

The online magazine conducted a survey with 500 American adults and found that 41 per cent of consumers still watch ads during the game, regardless of if they’ve seen them before. Only 13 per cent of viewers say they are less likely to pay attention to commercials the second time around. However, 36 per cent of respondents said that seeing previews of the spots make them less excited about seeing the spots on game day.

On average, consumers Read full story ›

Source: The Drum