A new report from Marketo and the Economist Intelligence Unit shows that the majority of marketers admit that the marketing structures in their organisations need to undergo dramatic changes in relation to keeping up with technology, managing customer engagement and playing a role in setting company strategy.
The study, which highlights the top challenges, investments and forecasts for marketers both today and over the next five years through data collected by surveying 478 CMOs and senior marketing executives worldwide, showed that 80% of marketers believe their marketing departments need an overhaul, with changes set to occur in six areas, including a Read full story ›
Source: Marketing Week
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