By Minda Smiley

To showcase its V40 R-Design Model, Volvo has launched a mobile-optimised hub on the volvocars.co.uk website that uses gyroscopic technology and 360 degree photography to highlight the car’s features.

Viewers looking at the hub on a smartphones or tablet can rotate their device to move in and around the car to get a more realistic look at it. The hub also gives detailed information about key features in the car.

The campaign, created by Microsoft Advertising and Mindshare, will be supported by behavioural target advertising across Microsoft platforms including Windows 8 Ads-In Apps, Skype, Xbox, and on the MSN homepage and MSN Read full story ›

Source: The Drum