By Tara Honeywell

In recent months I have had a number of conversations around the continued (or not) success of points based rewards systems like Nectar, Boots and Clubcard. These schemes work largely because brands such as Tesco enjoy regular contact with consumers, allowing small rewards to add up to a meaningful number. Brands with less consumer touch points have tried to employ this strategy, however on the whole have struggled to engage consumers.

We’ve see this with the points schemes of low engagement categories being significantly out performed by high frequency categories such as Boots /Superdrug. Though there have also been examples of Read full story ›

Source: The Drum