By Gillian West

The Connection at St Martin’s has worked with creative direct marketing agency Soul to develop a new app concept that could change the way the public donate to the homeless.

The Donate Local App allows users to donate a small amount to the charity when they see a homeless person, recording their location via the phone’s GPS to enable the charity to locate the homeless person who sparked the donation.

Beki Winter, street outreach manager of The Connection, said the app “empowers people so they can do something to help a rough sleeper away from the streets without giving money directly, which Read full story ›

Source: The Drum