The £6m campaign, which features an ad filmed in Tanzania where the brand works with Oxfam, aims to push The Co-operative Bank’s “ethical credentials” by showcasing the benefits of its switching offer, which gives customers £100 as well as £25 donated to one of seven charities.
It is also an effort to maintain the positive momentum the bank has seen when it set out to rebuild its brand with launch of its £5.5m “For All The Right Reasons” campaign last year.
The campaign kicked off in October with an ad showing a man talking about how the bank has turned down Read full story ›
Source: Marketing Week
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