The female director behind Sport England’s wildly popular #thisisgirlcan campaign, Kim Gehrig, has admitted that for much of her career she has “kept the illusion” that she was a man to avoid being stereotyped in the industry.
Speaking at Advertising Week Europe, Somesuch and Co’s Gehrig described how she was happy to have a gender neutral name so that she could take on directing jobs that weren’t aimed at females. She also revealed that working on #thisgirlcan is the first time she is proud to be a woman.
“I admit I pretend, because my name is Kim and its easy kept the Read full story ›
Source: The Drum
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