By Minda Smiley

Pet food company Pedigree’s first global campaign in years aims to connect pet lovers around the world with the message that dogs bring out the good in people.

The campaign, called ‘Feel the Good’ and created by BBDO, first launched in Brazil and will soon roll out in Australia, New Zealand, and the US. It will enter into other markets later this year and in 2016.

Leonid Sudakov, chief marketing officer of global petcare at Mars, Inc., said: “Studies attest how the companionship of animals transforms and improves people’s lives. By nourishing the loveable innocence in every dog, Pedigree helps feed the Read full story ›

Source: The Drum