Johnson Johnson has called a global review of its media planning and buying across its consumer, pharmaceutical and medical device businesses and brands. The review will not include North America. Group M s Primus, which sits within MEC, handles the account in the UK, France, Germany, Russia, Central and Eastern Europe. UM oversees the business in Spain, Italy, Portugal, the Middle East, North Africa, Pakistan and the Balkans.
Fidelity: holding advertising pitch
Twitter s hunt for its first European ad and media agencies is almost over, with 101 and Dentsu Aegis Network believed to have been cut from the process. That leaves Read full story ›

Source: Campaign