By Natalie Mortimer

Brand design agency Design Bridge has created a new brand identity and packaging design for British men’s underwear brand Hamilton and Hare following a shift in brand positioning.

The refresh aims to reflect the new ‘ready for everything’ line and highlights the brand’s original boxing short inspiration. The full work includes branding, visual equities, design and packaging and key visual campaigns for communications and moves on from the previous logo which featured two hares locked in battle.

New premium style packaging has been introduced to maximise product visibility, and the box Read full story ›

Source: The Drum