Robert Thomson, the chief executive of News Corp, has hit out at “trash traffic” created by popular news sites such as Buzzfeed, adding that advertisers want “gilt by association, not guilt”.
The Guardian reports that Thomson, speaking at a media conference in London on Tuesday, said News Corp will continue to invest in “quality content,” adding “we believe in journalism, the power of journalism, and the profitability of great journalism”.
“We are not going to cut down to the bone and beyond”.
In a scathing put down of news sites which have adopted the Buzzfeed model, Thomson added that it’s “easy to come Read full story ›
Source: The Drum
Industry News