By Jerry Daykin

From the very beginning digital marketing has arguably framed itself around a competition to get clicks, but new research from Facebook shows that brand marketers should probably be looking to do quite the opposite.

Facebook’s Marketing Science team has just shared its latest internal data with Dentsu Aegis and other partners, which correlated the cost to reach a consumer on the platform with how typically inclined that person was to click on posts. It showed that the 50 per cent of the audience which was the cheapest to reach through their media auction was the same audience that was least likely Read full story ›

Source: The Drum