By Mark Ritson

Over the years we’ve had marketers learning from ice buckets (“make it fun, make it easy”), Kim Kardashian (“your popularity is in the hands of the people”), Marvel Superheroes (“speed, agility, intelligence”), Santa (“the world is your market) and Tinder (presumably where to get a quick blow job). Well if you can’t beat the morons, become one. Here is my own personal tribute to Sepp Blatter and, you guessed it, what marketers can learn from him.

Have a great mentor

First up, you need a mentor who can show you the ropes and develop you as a manager. For a young Blatter Read full story ›

Source: Marketing Week