Cycling equipment e-tailer Wiggle is set to make its online ads smarter with the use of facial recognition software to optimise its content towards audiences who are responding favourably to an ad.
The software, called eIQ by video distribution platfrom Virool, works by measuring engagement through facial micro expressions. Once the video advertising is live, users are prompted to participate using their own web cams, where the advert can be viewed across multiple devices.
It then measures the viewer’s emotional reactions to Wiggle’s messaging and creative resonance by tracking key emotions such as joy, disgust, anger and surprise.
These emotions are then Read full story ›
Source: The Drum
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