By Thomas Hobbs

The report, which was conducted by the IAB and YouGov, shows that one in five (22%) of the 2,057 adults surveyed had downloaded ad blocking software at some point.

Men (22%) are more than twice as likely to block ads than women (9%) while there’s evidence of a greater disdain of online ads among younger internet users with 18-24 year olds (34%) and 25-34 year olds (19%) the most likely age groups to hit the block button.

Of the 15% who actively block ads, just over half (52%) said their motivation was to block all advertisements.

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Source: Marketing Week