By Lola Oyelayo

Lola Oyelayo, director of strategy and UX at Head, is doubtful rapid innovation in retail is making any difference to customers.

When considering what is exciting in retail right now, I thought long and hard about the last six months of my own shopping behaviour. As a user experience director, it’s my job to collect experiences and case studies and take a view on what might provide that extra point of customer value and delight.

The problem is, despite all the noise about beacons, radiofrequency identification, smart wallets, e-payments, digital mirrors and robot assistants, not much is sticking and not much seems Read full story ›

Source: The Drum