By Dai Howells

Working in an office next to the Team Origin base means I’ve seen more than my fair share of marketing material for the America’s Cup World Series event here in Portsmouth. Whether it’s posters featuring the Duchess of Cambridge, stickers on the floor tracing walking routes around Portsmouth waterfront or flyers through my front door advertising 80s sensation Wet Wet Wet playing a concert last Saturday night, the event has been pretty hard to miss.

Yet, for all the in-your-face physical marketing efforts, the digital approach has been slightly more subdued. Anyone with even a passing interest in the event won’t Read full story ›

Source: The Drum