By Sarah Vizard

The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show Sainsbury’s market share at 16.5%, edging it ahead of Asda at 16.4%. While sales at Sainsbury’s fell by 0.3% compared to a year ago, Asda saw a bigger decline at 2.7%, making it once again the worst performer of the “big four” supermarkets.

Asda has been the second largest supermarket since 2003 although it is usually overtaken by Sainsbury’s over the Christmas period when shoppers traditionally trade up. This marks the first time in 12 years Sainsbury’s has pipped Asda to the number two spot Read full story ›

Source: Marketing Week