By John McCarthy

Bugaboo has sparked an online debate after it shared an image of its new Bugaboo Runner, a buggy designed for mothers who enjoy running with their kids at high-speed.

Ads shared on the firm’s social media channels unveiled a super-fit model in a bikini jogging at the wheel of the $800 Bugaboo stroller, invoking a fair level of mockery.

Featuring model and mum Ymre Stikema, the image was accompany by text asserting she “stays fit and healthy with the Bugaboo Runner”.