By Thomas Hobbs

Robertson is stepping down as chief executive after a rocky 18 months for the online fashion brand, which has seen a series of profit warnings, a fire at its warehouse and poor international sales due to the unreliable strength of sterling.

Over recent times, Asos has focused on reducing prices and taken spend away from marketing.Its marketing spend was down 16% to £26.4m for the six months ending 28 February 2015.

“Our spend on international marketing campaigns is limited whilst we focus on restoring the price competiveness of our products,” said Robertson back in April.

However, despite its noted issues and falling Read full story ›

Source: Marketing Week