In a bid to stand out from its retail-rivals, the Co-op has navigated the tricky task of creating a Christmas ad which inspires festive-sentiment but without the schmaltz consumers are beginning to tire of.
Running with the tagline ‘Discover a little more this Christmas’ the 60-second spot, entitled ‘Ice’, opens with two men preparing for a Christmas party when they realise they’ve run out of ice.
As one flatmate navigates the icy pavements to pick up a bag from the local Co-op, he spots an old man attempting to leave his house but sees him change his mind. After picking Read full story ›
Source: The Drum
Industry News